Effective real estate marketing revolves around two main objectives, to acquire new listings and to sell existing listings. To achieve these objectives it is important to properly display your inventory and prove to prospective sellers that your marketing efforts are second to none. One of the best tools to help you meet these two objectives at the same time is to utilize one of the most common forms of online marketing for real estate – the single property real estate website.
What is a Single Property Website?
Although the definition exists in its name, a single property real estate website can often be confused with a traditional real estate website that you or your end users may be more accustomed to. That said, we thought it would be helpful to clearly define the most common characteristics of a single property website. Here are some of the top ones that you need to make sure that your single property currently has or will have (should you consider getting one after reading this post):
- Features a single home / property / parcel of land
- Sits on a unique domain name (usually the property address)
- Photo gallery of property images
- Virtual tour of the property being featured
- Map / directions
- Listing agent / broker information
- Lead generation form(s)